Department: Marketing
Back to Jobs
Description

The Digital Marketing Analyst position is a key supportive role to the entire Wantable organization. A successful candidate will be expected to wear multiple hats and “hustle” to find data points that support some of the biggest marketing decisions Wantable makes. The position reports to the Director of Marketing

Job Duties
  • Monitor and maintain all KPIs across the entire site and its various traffic channels through scheduled and ad hoc reports.
  • Analyze web data with frequency to identify opportunities to improve overall site performance based on actionable data.
  • Interact with direct response native and non-native advertising channels such as Facebook, Google, Twitter, and Pinterest in ongoing campaign refinement and testing.
  • Initiate onboarding and ongoing relationship with multiple vendors.
Required Education & Skills
  • Bachelor’s degree in Marketing, Economics, or Statistics preferred.
  • Minimum four years experience in analytics, preferably in eCommerce.
  • Advanced knowledge of Google Analytics, certification preferred.
  • Strong working knowledge of industry known Key Performance Indicators.
  • Ability to work in both a team and individual environment.
  • Working knowledge of UI design, site architecture, and SEO/SEM.