Wantable Helps Combat COVID-19 By Crowdsourcing Homemade Facemasks Through its “Sew Good” Initiative

Tuesday, March 24, 2020 – 9:00 a.m. CT

MILWAUKEE, Wisconsin – As medical mask inventory in hospitals across the country becomes increasingly depleted, Wantable is temporarily shifting from its day-to-day operations as a try-before-you-buy online retail business to help those in need through their “Sew Good” initiative.

The initiative launches on Tuesday, March 24 and will leverage Wantable’s technology, logistics, and Milwaukee-based fulfillment center to fuel an army of at-home sewing volunteers across the country to mass produce face masks. Each volunteer will receive instructions on how to make the masks and a prepaid shipping label to send their completed masks to Wantable. Once received, all face masks will be examined for quality assurance and distributed to hospitals and first responders in need.

“We have the opportunity to leverage our technology and resources to empower our customers, employees and anyone with a sewing machine to help our community,” said Jalem Getz, founder and CEO of Wantable. “Everyone at Wantable was eager to help, and now we get a chance to support those on the medical frontlines who are running out of supplies.”

“We know even the most carefully crafted home-made masks are not a replacement for medical-grade masks, but when we heard some health-care workers are being asked to reuse masks, or create their own at home, we knew we needed to help with the temporary shortage” he added.

In an effort to move swiftly and get face masks into the hands of the medical professionals battling COVID-19, Wantable is approaching the “Sew Good” initiative with an iterative model. During phase one of the initiative, which launched March 24, Wantable is asking volunteers to use supplies they have on hand, such as 100% cotton fabric and elastic.

During the second phase of the initiative, face-mask-making kits with cotton fabric and elastic will be shipped to volunteers who do not have the necessary supplies at home. Wantable is partnering with vendors and auditing their existing inventory to source materials that can be made into masks.

“Urgent times call for urgent measures,” said Getz “We are scanning our existing inventory and working with our vendors to identify any articles of clothing that are made of 100% cotton and preparing them so they can be sewn into face masks.”

In a time of great need, the goal of this initiative is to empower volunteers to pull together and fight the spread of COVID-19 by supporting our hospitals and healthcare workers.

Wantable is calling on all volunteers interested in sewing masks to learn more at https://www.wantable.com/sew-good/.

For those who’d like to join the cause but don’t have a sewing machine, Wantable needs your help too! Spread the word across your social channels with the hashtag #sewgood



About Wantable: Wantable is a try-before-you-buy retailer. Stylists create one-of-a-kind relationships with customers to deliver looks geared to their unique tastes, needs and wants. Wantable uses data science to personalize and enhance the shopping experience to fuel the self-confidence of its customers.


Press Contact:
Abigail Gilman
[email protected]