The Wantable Word: Feel-Good Moments & Heartwarming Stories

We’re here to keep your hearts happy with smile-inducing content. A.K.A feel-good moments, a look ahead at what’s to come & style inspiration that empowers you to be you.

November 1st, 2020

As we enter the holiday season, we wanted to create a special edition of the Wantable Word dedicated to sharing our gratitude for our Wantable family, our community, and for each of you.

People First

You: After the unprecedented year we’ve faced, we are so grateful to you for welcoming us into your home. Helping you with looks that empower you to be your best self is at the heart of what we do every single day.

Our Crew: From personalized notes from our Customer Service Team and handpicked pieces from our stylists to our socially distant teams at the Fulfilment Center perfectly picking and packing your Edit, we’re so grateful for our crew for hustling with heart to ensure delight gets delivered to your door.

“At Wantable, we are grateful for the opportunity to get invited into our customers’ homes—this year more than ever—to help them look and feel great for the most important big and small moments in their lives.” 

— Tiffany Cooley, CMO

Fashion Forward

Themed Edits Throughout the month of November, we will be launching two all-new Themed Style Edits—the Making You Shine Edit and Home for the Holidays Edit. We hope you love the opportunity to shop style and activewear from these limited-time collections. They’re such a fun way to add new things to your closet! Keep an eye out for an exclusive pre-order just for the Making You Shine Edit on November 5th.

Fuel Community

Drive-In Fundraising Event Thank you to those of you who came to our drive-in movie fundraiser (who doesn’t love Hairspray?). Through this family-friendly event, we raised more than $2,000 for Milwaukee-based organizations advocating for racial equality. We’re also so grateful to our neighbors and local businesses who are helping us put the finishing touches to Wantable’s new headquarters—opening soon in Milwaukee’s Walker’s Point.

Barre Besties Our friends Christina and Annie from Barre Milwaukee sport their fave Wantable gear as they host weekly express Barre classes every Wednesday at 12PM CST on Instagram Live. We’re so thankful for our Barre besties, for their body-positive outlook, and the humor they bring each week to make everybody feel welcome.

October 1st, 2020

People First

Customer Service Week is October 5-9th and we could not be more excited to shower our Customer Advocates with lots o’ love. This strong team of individuals is dedicated to making your experience the very best it can be and we would not be able to do what we do without them.

“Creating great customer experiences is in our DNA at Wantable. In Customer Service, it’s our job to be there for our customers with answers, help, and heart.” 

— Ashley Ulmer, Customer Service Manager

“It’s every small moment and interaction that has the power to make the biggest impression in our customers’ lives. Our Customer Service team knows that in one moment they can make life just a little bit easier for a customer and lift them up so they can take on the rest of their day.”

— Tiffany Cooley, CMO

Fashion Forward

Yay—it’s Cozytober! We’re so excited for cozy fall everything that we’ve launched two all-new Themed Edits. Which will you order?

The Cozy Edit Looking for cozy fall layers? Order the Cozy Edit! This limited-time Style Edit is packed with 7 items like cuddly sweaters, cushy cardigans and jackets, plus accessories to complete your look.

The Lounge Edit Hey there, laidback lovely. The Lounge Edit was made for you! This limited-time Active Edit is packed with joggers, sweats, bra tops and a ton of dreamy-soft tops to match.

BTW—within just a few hours, our free gift with purchase (a pair of super soft Muk Luk® slipper socks) sold out! If you aren’t one of the lucky 1,000 slipper gift recipients, don’t worry, our stylists are standing by to ensure your Cozytober Edits are filled with the comfiest and cutest styles you’ve ever seen!

Fuel Community

Lights, Camera, Action! Tonight, Wantable is hosting a family-friendly fundraising drive-in event in support of Milwaukee-based organizations advocating for racial equality. We are humbled and proud to serve our community and will continue to act until all voices, faces, and races are treated equally.

“At Wantable, we are a diverse family. When it comes to doing the right thing for our community, we believe that we are stronger together.”

—Tiffany Cooley, CMO

September 1st, 2020

People First

Retail Therapy Last month we inspired you to treat yourself to some retail therapy. Whether you’re looking for the hottest fall styles, comfy-cozy athleisure, or on-trend men’s activewear, your stylist has got you covered. As you tried on each item and spent time with your Edit, you left us some amazing feedback. Here’s what you had to say:

“I can’t describe the confidence boost.”

“You changed the way I feel about myself.”

“Jackpot! I kept every single item!”

Your sweet sentiments fuel every bit of why we do what we do. And for that, we thank you.

Fashion Forward

Stylist Tip September Every single day in September, our expert stylists are sharing their must-know style tips on Instagram. That’s 30 (yes, 30!) insider tips on how to boost your self-confidence by pushing your style to a whole new level. Be sure to follow along for daily updates!

Fuel Community

Make A Change Committee The MACC was formed in June by an internal team of volunteers that guides diversity, inclusion, and social equality at Wantable. In a fundraising effort, an exclusive line of made-in-Milwaukee tees was produced by collaborating with a local artist and MKE business Brew City. As an effort to stay true to our pledge for equality, 100% of profits will be donated to Black Lives Matter organizations within our community.

August 1st, 2020

People First

Pledge for Equality As an effort to stand true to our pledge for equality, we’re launching an exclusive line of tees. Made in our hometown of Milwaukee, 100% of profits from every tee sold will be donated to BLM organizations. Stay tuned for a launch date and details on how to snag yours.

Fashion Forward

Retail Therapy Okay, so 2020 hasn’t gone exactly as planned. Whether you’re looking for the latest summer style or on-trend athleisure, you deserve to treat yourself to some retail therapy.

Summer Bucket List Looking to soak up every bit of the season? Add these adventure-ready activities to your summer bucket list for easy ways to escape for the day.

Fuel Community

So Fresh & So Clean (Clean) Wan-Ji and Sho-Er, adorable laundry store owners, create outfits using clothes customers have left behind. Spoiler alert: they’re serving up some seriously incredible looks.

Reunited and It Feels So Good 15-year-old Kiley has a rare genetic disorder called Williams Syndrome. When her friends drove 3 hours to surprise her for her birthday, it truly made for a heartwarming moment.

July 1st, 2020

People First

Live Big In the Little Moments From bi-weekly free Barre classes (live streaming every Wednesday & Friday on our Instagram), backyard fun, and Broadway on TV, there’s so much to look forward to in the month of July! Snag your Style Edit or Active Edit for all your summer fun.

Fashion Forward

Lucky #7 Save big on Summer’s Hot 7 Sale (a.k.a up to 50% off BIG) during our biggest sale of the season. Mark your calendars! The savings start on July 7th.

Hello Summer Savor every second of the season in two limited-time Edits: Hello Summer and Coming In Hot. Hurry—these Edits are only available through July 2nd! Get yours before they’re gone. Keep your eyes peeled for two exciting new Edits arriving at the end of the month.

Fuel Community

Above and Beyond Today is National Postal Worker Day. Take a moment to thank those going the extra mile—like Gregory! After 13 years of working as a UPS driver, his community threw him a heartwarming celebration in honor of his hard work both prior to and during the pandemic.

Isn’t He A Peach? Little Grey is a big fan of peaches, politeness, and a positive attitude. You can find more of his sweet “thank you’s”, his BFF Rambo, and seriously stylish outfits by searching the hashtag #greyandmama.

June 1st, 2020

Dads, Grads & Besties There’s so much to look forward to in the month of June! Father’s Day, graduations, and Best Friend’s Day are all right around the corner. Keep your eyes peeled for coloring pages, gift ideas, and fun ways to celebrate in the coming weeks.

Sip, Sip, Ahhh Ready to dress for curbside cocktails & terrace date nights? Transition your wardrobe from spring to summer with tie-dye, shorts of all sorts, and light-as-air tanks. We’ll keep you in the loop on more emerging trends throughout the month of June.

Game. Set. Match. Gear up for backyard fun in the latest activewear trends—matching sets, graphic tees, and cycling shorts.

UPS FTW As if delivery workers weren’t amazing already, this employee went above-and-beyond to surprise 2-year-old UPS fan on his birthday.

Little Chef  Meet the adorable 1-year-old chef who’s taking social media by storm. Kobe has an appetite for cooking, baking, and helping his mom in the kitchen every opportunity he gets. Even Gordan Ramsy is a fan!

Puppers: 1 Hooman: 0 While the super-smart Aussie didn’t technically win, his Connect 4 skills are on another level.

May 4th, 2020

Best Birthday Ever 100-year-old Colonel Tom Moore is deemed a hero in the UK after raising £30 million (nearly $37 million USD) for the NHS by walking in his garden. For his recent 100th birthday, he received more than 140,000 cards and sentiments of thanks from around the nation.

Day-Maker Nothing boosts your mood quite like receiving wholesome compliments from a 5-year-old—especially when they’re being cheerfully yelled at you from the sidewalk.

Tickled Pink Thousands of flamingos are flocking to Mumbai due to the surplus in space leaving lakes looking a beautiful shade of pink

Some Good News John Krasinski (best known for his role on The Office) surprises a few lucky 2020 graduates with a party they’ll never forget.

Squeaky Clean A man in Spain makes the most of cleaning during quarantine with a hilarious performance of Queen’s “I Want to Break Free” on his balcony. Definitely adding this tune to our chores playlist.

April 27th, 2020

Such a Sweet Sound For the first time in weeks, a nurse in New York City heard laughter in the halls of her hospital.

Virtual Happiness From children’s hospitals to assisted living facilities, therapy dogs are finding clever ways to spread comfort and cheer. Best puppers ever.

Adorable Reunion After more than two months in quarantine, four-year-old best friends Jazz and Mikel could hardly contain their excitement when they saw each other for the first time.

Bust a Move Close-knit 6-year-old Kira and her grandfather have daily dance-offs from across the street as a way to spend time together during social distancing.

Digital Staycation Need a change of scenery? Hotels around the world are streaming their stunning views to provide an escape.

April 20th, 2020

This Is So Pawesome Every. Single. Doggo was adopted from this shelter in Palm Beach, FL. All over the states, shelters have seen a huge uptake in adoptions. BRB while we go fill out an application…

Story Time Teachers are everything. After noticing her student was feeling a bit down, this woman took the time to stop by and share stories on the sidewalk (while remaining socially distant, of course).

Love Is All We Need Iconic landmarks around the world are lighting up blue and displaying hearts to show support for those fighting on the frontlines.

Blue Skies Ahead While social distancing has been taking place, nature has been returning to cities and pollution has reduced all around the world. Now that’s a great way to celebrate Earth Day (which is Wednesday, btw!)

Taking Their Love to New Heights  Nick (88) has been unable to visit his wife, Marion (85) in her nursing home. So—naturally—he rented a bucket truck to be lifted up to her window just to see her face-to-face. #Relationshipgoals

April 13th, 2020

Coloring Pages Coloring is proven to increase creativity and reduce stress. Check out these custom (and totally printable!) coloring pages designed by our very own Copywriter. Be sure to snap a shot of your finished masterpiece and tag us on social media.

Hey, Hi, HELLO  This 3-year-old typically greets everyone on his morning walks. With the streets empty, he had to improvise and—warning—it’s absolutely adorable.

I’ll Be There for You We’re not crying—you’re crying. Albert sat outside his wife, Kelly’s window as she underwent chemotherapy to show his love and support for both her and the hospital workers.

#ClapBecauseWeCare Every night at 7 PM, people emerge on their balconies to applaud those on the medical frontlines fighting COVID-19. Wow—anyone else get goosebumps?

That’s Pretty Neat Explore the beauty of nature from the comfort of your couch by taking a digital tour. Visit one that has been on your bucket list or revisit a favorite. The (virtual) world is your oyster.

Game On Seniors at a care home in the UK enjoy a bit a friendly competition with a real-life game of Hungry Hippo.

Night at a Museum Education and culture? Sign us up. Instantly travel across the world to famous museums and enjoy their latest exhibits.

And 5, 6, 7, 8! Socially distant workout FTW. Exercise releases endorphins—and who doesn’t need an extra dose of happy right now? Check to see if your fave gym or yoga studio is hosting any virtual classes. Reminder: spontaneous dance parties totally count, too.

March of the Penguins Edward and Annie, a pair of bonded penguins, got to step outside of their exhibit and explore the Shedd Aquarium. Our hearts just melted.